Privacy Policy
Georgica Auto Holdings Website Privacy Policy
Last Updated 4/24/2025
This is the Privacy Policy (the "Privacy Policy"). It describes for you the various ways we collect, use, and share information about you when you visit our website located at https://www.princetonhonda.com/ or any other website that displays a link to this Privacy Policy (the Website). For purposes of clarity, this Privacy Policy applies to all websites, domains, subdomains, URLs, and digital properties currently owned or operated by Georgica Auto Holdings, as well as any that may be acquired, created, or operated in the future.
Throughout this Privacy Policy, Georgica Auto Holdings and its affiliates are sometimes referred to simply as "we", "our", or "us". This Privacy Policy is a legally binding agreement between Georgica Auto Holdings and you, so please read it carefully. If you do not agree to the terms of this Privacy Policy, you may not use the Website. This Privacy Policy is subject to the Terms of Use available here.
California Rights
If you are a California resident, please click here to learn about your rights under the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act (collectively, the "CCPA").
Under California's "Shine the Light" law, California residents who provide personal information in obtaining products or services for personal, family or household use are entitled to request and obtain from us once a calendar year information about the customer information we shared, if any, with other businesses for their own direct marketing uses. If applicable, this information would include the categories of customer information and the names and addresses of those businesses with which we shared customer information for the immediately prior calendar year. Please be aware that not all information sharing is covered by the "Shine the Light" requirements and only information on covered sharing will be included in our response.
To obtain this information please provide your name and address to ip@georgicaauto.com, with "Request for California Privacy Information" on the subject line and in the body of your message. We will provide the requested information to you at your e-mail address in response.
1. The Information We Collect
We collect two types of information. The first type is information that identifies an individual (called "personal information"). The second type is information that does not identify, and cannot reasonably be used to identify, an individual (called "anonymous information"). We collect the following particular personal and anonymous information during your use of the Website:
v Information you provide to us, such as when you contact us through the Website, when you enroll in one of our email reminder services, complete a webform to request certain information, or through the use of any of the other interactive portions of our Website.
v Information we obtain from a third party, such as a site or platform provider, about use of the Website on third-party platforms or devices.
v Location information, including location information provided by a mobile or other device interacting with our Website (including through beacon technologies), or associated with your IP address or other online or device identifier.
v Activity information about your use of our Website, such as the content you view, how often you visit our Website, and your preferences.
v Usage, viewing, technical, and device data when you use the Website. This information may be collected through the use of "cookies" or other technologies that automatically collect information while you are visiting our Website.
The Website is not intended for children under the age of thirteen (13). Georgica Auto Holdings does not knowingly collect or solicit any personal information from anyone under the age of thirteen (13) or knowingly allow such persons to use the Website. If you are under thirteen (13), please do not attempt to send us any personal information. If you have reason to believe that we have collected any personal information from someone under thirteen (13) years of age, please have the child's parent or guardian contact us as directed in Section 8.
2. How We Collect Your Information
We collect information from you in two ways: (1) information that you voluntarily choose to provide to us (such as when you submit a web form); and (2) information that we collect automatically, such as through certain technology we use on our Website. These methods are described more fully below:
v Information You Provide. We collect information when you voluntarily provide it to us, such as when you contact us on the Website or complete the vehicle trade-in appraisal webform. You are not required to voluntarily submit personal information to us in order to access or use the Website; however, you may be unable to participate in certain promotions, have an order fulfilled or receive product information (such as a quote on a product) or qualify for a credit application, if applicable.
v Third Parties. We receive information from our retailer partners, market research studies and surveys, third parties assisting us, and third-party advertisements.
v Cookies, Web Beacons, and Other Tracking Technologies. We collect information using analytics tools, including when you visit our Website, including cookies, web beacons, and other technologies. A cookie is a file that a website can place on your computer's hard drive for record-keeping or other administrative purposes. We may use cookies to help personalize your experience. You have the ability to accept or decline cookies, and you can usually modify your browser settings to decline cookies. If you decide to decline cookies, you may not be able to fully use the features of the Website. Cookies may also be used at sites accessible through links on the Website.
The following sections describe the various cookies and related technologies that we use on our Website:
v Necessary: There are certain cookies and related technologies that are necessary to the proper operation of the Website. These include session cookies (temporary files to track user activity on the Website), authentication cookies (cookies used to maintain user login sessions and ensure secure access to accounts), and security cookies (cookies used to keep our Website secure). You cannot opt out or refuse to use these cookies if you choose to access and use the Website.
v Functional: These are certain cookies and related technologies that enable the Website to offer or perform certain functions. These are not necessary to the Website's operation, but not using them may result in decreased functionality or performance. The functional cookies we use include:
o Google Analytics: We use Google Analytics, a web analytics service provided by Google on the Website. Google uses cookies, and the information generated by the cookie about the use of the Website by users is typically transmitted to a Google server in the U.S. and stored there. Google uses this information on our behalf to evaluate the use of our Website, to compile reports on the activities on our Website and to provide us with other services related to the use of our Website. In doing so, pseudonymous usage profiles can be created from the processed data. If you do not want cookies to be stored by Google Analytics on your device, you can deactivate the corresponding option in the system settings of your browser. You can delete stored cookies in the system settings of your browser at any time. In addition, you can disable the use of Google Analytics cookies by means of a browser add-on. You can download this add-on here: https://tools.google.com/dlpage/gaoptout?hl=en.
v Advertising: We may use cookies and related technologies from companies like Meta (e.g., Facebook Pixel) and Google (e.g., Google Ads) to help us market products and services to you or to target the advertising of our products.
3. How We Use Your Information
Consistent with applicable law and any applicable choices and controls that may be available to you, we may use information collected from you, or from devices associated with you, to:
v Provide you with the Website and the functions and services you request, view, or engage with (e.g., request for a quote);
v Communicate with you and send you information about our products and services or request feedback about features on our Website or changes to our policies;
v Facilitate orders from our online store so that we may complete the requested transaction(s);
v Send you offers and promotions for our products and services or third-party products and services;
v Personalize content and experiences;
v Match personal data collected here with data about you collected offline;
v Operate, understand, optimize, develop, or improve our Website, products, services, and operations, including by using survey research and analytics tools;
v Detect, investigate, and prevent activities that may violate our policies, pose safety issues, or be fraudulent or illegal; and
v Comply with legal requirements and engage in other permissible business uses.
4. How We Share Your Information
We may share anonymous information in accordance with our practices. We will not share your personal information with another entity except in limited circumstances, including:
v When you allow or direct us to share your personal information with another person or company;
o Please note that once we share your personal information with another company in the above circumstances, the information received by the other company is controlled by that company and becomes subject to the other company's privacy practices.
v When companies perform services on our behalf (e.g., administering e-mail services and running special promotions);
v When we partner with select retailers, manufacturers, and other companies to provide expanded services to our Website users (e.g., we may share with these companies the use of certain interactive Website functions, like our email reminder services). For example, when you indicate that you would like to receive more information about the manufacturer and its products, services, or offers, your name, address, city, state, zip code, email address and telephone number will be provided to the manufacturer; and, if you purchase or lease a vehicle, we may share information about your vehicle purchase with the vehicle manufacturer (such as vehicle identification number (VIN), make, model, model year, date of purchase or lease and service history); and
v When we share your personal information with third parties in connection with the sale of our business or other corporate event, to enforce our Terms of Use or rules, to ensure the safety and security of our users and third parties, to protect our rights and property and the rights and property of our users and third parties, to comply with legal process, or in other cases if we believe, in good faith, that disclosure is required by law.
We understand the importance of your privacy. We collect and maintain the personal information of our consumers for our use and our subsidiaries. We do not sell, rent, or trade consumer personal information to third parties, other than as described above.
5. Third Party Sites
The Website may include, or offer links to, certain external resources, including websites, apps, or platforms unaffiliated with or not controlled by Georgica Auto Holdings ("External Sites"). The Privacy Policy does not apply to External Sites and we are not responsible for the privacy policies or practices of External Sites or your use of the External Sites. Please read the policies and practices of External Sites before accessing or using them.
Third parties may collect personally identifiable information about your online activities over time and across different websites when you use this website.
6. Security and Retention of Your Information
The security of your information is important to us. We have implemented commercially reasonable security measures that are designed to protect your information from unauthorized access, disclosure, use, and modification. We regularly review our security procedures to consider appropriate new technology and methods. Please be aware that, despite our efforts, no measures are perfect or 100% secure.
Georgica Auto Holdings will retain your personal information for as long as needed to fulfill the purposes outlined in this Privacy Policy and the Terms of Use, unless a longer retention period is required or permitted by law. When your personal information is no longer required by Georgica Auto Holdings, we will delete your personal information.
7. Updates and Changes
From time to time, we may change this Privacy Policy to accommodate new technologies, industry practices, regulatory requirements, or for other purposes. We will provide notice to you if these changes are material and, where required by applicable law, we will obtain your consent. Notice may be by email to you at the last email address you provided us, by posting notice of such changes on the Website, or by other means, consistent with applicable law. Your continued use of the Website following such notice constitutes your acceptance of such changes. If you do not accept such changes, we ask that you not access or use the Website.
8. Contact Us
Please let us know if you have any comments or questions about this Privacy Policy or our privacy practices. You may email us at ip@georgicaauto.com.